Kitchenware Design, Manufacturing & Sales
Dear Deer
Dear Deer is an innovative centerpiece that sits elegantly between your dishes, and supports your dishes on its antlers, which provide more room on the table for your dears. 150 units were manufactured and were sold out to the greater MIT community. The project goes through the process of opportunity identification, design research, concept generation, concept selection, detail design, manufacturability, and sales.
Client /
MIT IDM
Role /
Design and Strategy
Team /
Pushpaleela Prabakar
Prerna Sekhri
Year /
2016
User Research
To understand the users’ needs during a dinner party, five parties were observed and ten frequent hosts were interviewed. By research, we found out that table space was needed during both preparing stage and dinner.
Persona
Retired Couple
Alicia & Kostas
Age: 68 & 77
Occupation: Retired
House Type: Two-floor house
- Enjoy hosting small dinner parties
- Prefer to serve complete meals, which include soups, salads, turkey, veggies, bread and wine on the table
- If Alicia hosts a large group of people, she serves appetizers only and spreads them out on the table
- Putting sauces and condiments on the table
- Using Lazy Susan during breakfast
- Keeping things around the kitchen
Graduate Student
Mark Hoedemaker
Age: 27
Occupation: Graduate student
House Type: 4 people with individual bedrooms, shared living-room, kitchen, and bathroom
- Having dinner by himself or with roommates on weekdays; holding a party with friends on weekends
- Usually have dinner in his room by himself; in the kitchen or on the balcony with roommates; in the living room when there are more people
- Put dishes in both kitchen and table
- Start to eat while cooking to save table space.
- Share food brought by different friends.
Young Couple
Jeronimo & Guillermo
Age: 32 & 33
Occupation: Designer & Management Consultant
House Type: 1 bedroom apartment
- Living with their dog Lula
- Hosting their friends and other young couples at least once a week
- Usually inviting between 4 and 10 people, sitting in their living room
- Often making one main dish with a lot of accompaniments
Mood Board
Needs List
The raw data from user interview was interpreted in terms of customer needs and was organized into a hierarchy. This is to make sure the product is focused on customer needs and that no critical customer need is forgotten.
Design Concept
More than 30 design concepts were generated for saving table space, and some of them were made into prototypes.
Manufacture Process
Final Design
Dear Deer is an innovative functional centerpiece that serves both decorative and space-saving purposes at dinner parties. 150 units were manufactured by three people within two weeks, and were sold out during the online pre-order and MIT selling gala. Two deer, Comet (big) and Cupid (small), and two colors were provided. The cost per unit is 4.5 USD. The price for Comet is 25 USD and for Cupid is 18 USD. Selling by pair is 40 USD.
